Keyword Overview
This endpoint provides Google keyword data for specified keywords.
Documentation Index
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Authorizations
Bearer authentication header of the form Bearer <token>, where <token> is your auth token.
Body
keywords required field The maximum number of keywords you can specify: 700 The maximum number of characters for each keyword: 80 The maximum number of words for each keyword phrase: 10 the specified keywords will be converted to lowercase format, data will be provided in a separate array note that if some of the keywords specified in this array are omitted in the results you receive, then our database doesn’t contain such keywords and cannot return data on them you will not be charged for the keywords omitted in the results learn more about rules and limitations of keyword and keywords fields in DataForSEO APIs in this Help Center article
full name of the location required field if you don’t specify location_code Note: it is required to specify either location_name or location_code you can receive the list of available locations with their location_name by making a separate request to the https://api.dataforseo.com/v3/dataforseo_labs/locations_and_languages example: United Kingdom
location code required field if you don’t specify location_name Note: it is required to specify either location_name or location_code you can receive the list of available locations with their location_code by making a separate request to the https://api.dataforseo.com/v3/dataforseo_labs/locations_and_languages example: 2840
full name of the language required field if you don’t specify language_code Note: it is required to specify either language_name or language_code you can receive the list of available locations with their language_name by making a separate request to the https://api.dataforseo.com/v3/dataforseo_labs/locations_and_languages example: English
language code required field if you don’t specify language_name Note: it is required to specify either language_name or language_code you can receive the list of available locations with their language_code by making a separate request to the https://api.dataforseo.com/v3/dataforseo_labs/locations_and_languages example: en
include data from SERP for each keyword optional field if set to true, we will return a serp_info array containing SERP data (number of search results, relevant URL, and SERP features) for every keyword in the response default value: false
include or exclude data from clickstream-based metrics in the result optional field if the parameter is set to true, you will receive clickstream_keyword_info, keyword_info_normalized_with_clickstream, and keyword_info_normalized_with_bing fields in the response default value: false with this parameter enabled, you will be charged double the price for the request learn more about how clickstream-based metrics are calculated in this help center article
user-defined task identifier optional field the character limit is 255 you can use this parameter to identify the task and match it with the result you will find the specified tag value in the data object of the response
Response
Successful response
the current version of the API
general status code you can find the full list of the response codes here Note: we strongly recommend designing a necessary system for handling related exceptional or error conditions
general informational message you can find the full list of general informational messages here
execution time, seconds
total tasks cost, USD
the number of tasks in the tasks array
the number of tasks in the tasks array returned with an error
array of tasks
task identifier unique task identifier in our system in the UUID format
status code of the task generated by DataForSEO; can be within the following range: 10000-60000 you can find the full list of the response codes here
informational message of the task you can find the full list of general informational messages here
execution time, seconds
cost of the task, USD
number of elements in the result array
URL path
contains the same parameters that you specified in the POST request
array of results
search engine type
location code in a POST array
language code in a POST array
the number of results returned in the items array
contains keywords and related data
search engine type
keyword keyword is returned with decoded %## (plus character ‘+’ will be decoded to a space character)
location code in a POST array if there is no data, then the value is null
language code in a POST array
indicates data for Google and partner sites if true, the results are returned for owned, operated, and syndicated networks across Google and partner sites that host Google search; if false, the results are returned for Google search sites only
keyword data for the returned keyword
search engine type
date and time when keyword data was updated in the UTC format: “yyyy-mm-dd hh-mm-ss +00:00” example: 2019-11-15 12:57:46 +00:00
competition represents the relative amount of competition associated with the given keyword; the value is based on Google Ads data and can be between 0 and 1 (inclusive)
competition level represents the relative level of competition associated with the given keyword in paid SERP only; possible values: LOW, MEDIUM, HIGH if competition level is unknown, the value is null; learn more about the metric in this help center article
cost-per-click represents the average cost per click (USD) historically paid for the keyword
average monthly search volume rate represents the (approximate) number of searches for the given keyword idea on google.com
minimum bid for the ad to be displayed at the top of the first page indicates the value greater than about 20% of the lowest bids for which ads were displayed (based on Google Ads statistics for advertisers) the value may differ depending on the location specified in a POST request
maximum bid for the ad to be displayed at the top of the first page indicates the value greater than about 80% of the lowest bids for which ads were displayed (based on Google Ads statistics for advertisers) the value may differ depending on the location specified in a POST request
product and service categories you can download the full list of possible categories
monthly searches represents the (approximate) number of searches on this keyword idea (as available for the past twelve months), targeted to the specified geographic locations
year
month
monthly average search volume rate
search volume trend changes represents search volume change in percent compared to the previous period
search volume change in percent compared to the previous month
search volume change in percent compared to the previous quarter
search volume change in percent compared to the previous year
contains keyword search volume normalized with Bing search volume
date and time when the dataset was updated in the UTC format: “yyyy-mm-dd hh-mm-ss +00:00” example: 2019-11-15 12:57:46 +00:00
current search volume rate of a keyword
keyword info is normalized if true, values are normalized with Bing data
monthly search volume rates array of objects with search volume rates in a certain month of a year
year
month
search volume rate in a certain month of a year
contains keyword search volume normalized with clickstream data
date and time when the dataset was updated in the UTC format: “yyyy-mm-dd hh-mm-ss +00:00” example: 2019-11-15 12:57:46 +00:00
current search volume rate of a keyword
keyword info is normalized if true, values are normalized with clickstream data
monthly search volume rates array of objects with search volume rates in a certain month of a year
year
month
search volume rate in a certain month of a year
clickstream data for the returned keyword to retrieve results for this field, the parameter include_clickstream_data must be set to true
monthly average clickstream search volume rate
date and time when the clickstream dataset was updated in the UTC format: “yyyy-mm-dd hh-mm-ss +00:00”
distribution of estimated clickstream-based metrics by gender learn more about how the metric is calculated in this help center article
number of female users in the relevant clickstream dataset
number of male users in the relevant clickstream dataset
distribution of clickstream-based metrics by age learn more about how the metric is calculated in this help center article
number of users in the relevant clickstream dataset that fall within the 18-24 age range
number of users in the relevant clickstream dataset that fall within the 25-34 age range
number of users in the relevant clickstream dataset that fall within the 35-44 age range
number of users in the relevant clickstream dataset that fall within the 45-54 age range
number of users in the relevant clickstream dataset that fall within the 55-64 age range
monthly clickstream search volume rates array of objects with clickstream search volume rates in a certain month of a year
year
month
clickstream-based search volume rate in a certain month of a year
additional information about the keyword
search engine type
main keyword in a group contains the main keyword in a group determined by the synonym clustering algorithm if the value is null, our database does not contain any keywords the corresponding algorithm could identify as synonymous with keyword
the algorithm used to identify synonyms possible values: keyword_metrics – indicates the algorithm based on keyword_info parameters text_processing – indicates the text-based algorithm if the value is null, our database does not contain any keywords the corresponding algorithm could identify as synonymous with keyword
difficulty of ranking in the first top-10 organic results for a keyword indicates the chance of getting in top-10 organic results for a keyword on a logarithmic scale from 0 to 100; calculated by analysing, among other parameters, link profiles of the first 10 pages in SERP; learn more about the metric in this help center guide
detected language of the keyword indicates the language of the keyword as identified by our system
detected language of the keyword is different from the set language if true, the language set in the request does not match the language determined by our system for a given keyword
SERP data the value will be null if you didn’t set the field include_serp_info to true in the POST array or if there is no SERP data for this keyword in our database
search engine type
direct URL to search engine results you can use it to make sure that we provided accurate results
types of search results in SERP contains types of search results (items) found in SERP possible items types: answer_box, app, carousel, multi_carousel, featured_snippet, google_flights, google_reviews, third_party_reviews, google_posts, images, jobs, knowledge_graph, local_pack, hotels_pack, map, organic, paid, people_also_ask, related_searches, people_also_search, shopping, top_stories, twitter, video, events, mention_carousel, recipes, top_sights, scholarly_articles, popular_products, podcasts, questions_and_answers, find_results_on, stocks_box, visual_stories, commercial_units, local_services, google_hotels, math_solver, currency_box, product_considerations, found_on_web, short_videos, refine_products, explore_brands, perspectives, discussions_and_forums, compare_sites, courses, ai_overview; note that the actual results will be returned only for organic, paid, featured_snippet, and local_pack elements
number of search results for the returned keyword
date and time when SERP data was updated in the UTC format: “yyyy-mm-dd hh-mm-ss +00:00” example: 2019-11-15 12:57:46 +00:00
previous to the most recent date and time when SERP data was updated in the UTC format: “yyyy-mm-dd hh-mm-ss +00:00” example: 2019-10-15 12:57:46 +00:00
backlink data for the returned keyword this object provides the average number of backlinks, referring pages and domains, as well as the average rank values among the top-10 websites ranking organically for the keyword
search engine type
average number of backlinks
average number of dofollow links
average number of referring pages
average number of referring domains
average number of referring main domains
average rank learn more about the metric and its calculation formula in this help center article
average main domain rank learn more about the metric and its calculation formula in this help center article
date and time when backlink data was updated in the UTC format: “yyyy-mm-dd hh-mm-ss +00:00” example: 2019-11-15 12:57:46 +00:00
search intent info for the returned keyword learn about search intent in this help center article
search engine type possible values: google
main search intent possible values: informational, navigational, commercial, transactional
supplementary search intents possible values: informational, navigational, commercial, transactional
date and time when search intent data was last updated in the UTC format: “yyyy-mm-dd hh-mm-ss +00:00” example: 2019-11-15 12:57:46 +00:00